proposed in 1956. Including market segmentation, target market selection and positioning of three elements. The fundamental goal of STP theory is to sports products according to their characteristics market positioning, any one product market, both with a comprehensive, multi-level and diversified. Any business, a product can not meet everyone's needs, it must be broken down according to the market needs and characteristics of the market, thereby positioning their products at a certain level of the market, ie, the target market. Then companies need product positioning in the position on the target consumer preferences and to convey this information to locate the target consumers through a series of marketing activities, so that they noticed the brand

, and the perception that this is what they need. On the other hand, the domestic sporting goods companies focus on the basis of market segmentation and product positioning in the target market, but also the need to strengthen the development of product innovation and marketing strategy. First, from the perspective of innovative sports products, each product has developed its nike hypervenom phantom life cycle, from product to product launch into the market, the product must continue to meet market changes and demands through innovation. Especially sports products should focus on a series of products, you can develop a variety of series of products to meet the needs of the sports market. Innovative sports products for sports companies have an important role in

marketing success is key to maintaining a sports product market positioning flexibility and elasticity, so sports products must continue to innovate  nike mercurial vapor ix in order to maintain its competitiveness and vitality. Secondly, from the sports product marketing strategy, the need to focus on brand strategy, combining sponsorship strategy and experiential marketing strategy in three areas. Sporting goods sporting goods branding is self-positioning, self-motivation and an important carrier of sports product image transmission. A well-known sports brand can enhance the core competitiveness of a sports product. Sports goods brand from a strategic perspective to build a sports product image. Meanwhile, sports sponsorship is an important means of sports product marketing,